URBAN OASIS

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CHALLENGE

Our challenge was simple – how do we get young women to re-evaluate their skincare needs and make Clarins’ new MultiActive Day and Night creams their go-to skin solution?

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INSIGHT

We discovered that city living has a detrimental effect on the health of our skin. And, with more and more young women moving to the urban way of life, they were exposing themselves to a daily assault on their skin without even knowing.

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IDEA

We got busy women to take time out with the Clarins Urban Oasis – an interactive tech led pop up beauty event. Using cutting-edge face mapping technology, we projected beautiful animations on to women’s faces, telling the visual story of a ‘day in the life of their skin’ while bringing the new Clarins range to life before their eyes.

RESULTS

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Over 6,000 visitors

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Driving 42% to store

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One new sale per minute

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OTS reach of more than 3.3M

DISCOVER MORE ABOUT OUR WORK

Click on one of the case studies below to find out more