Vodafone GIF Booth

#MERRYGIFMAS

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CHALLENGE

Last Christmas, Vodafone challenged us to put its products and services at the top of shoppers’ wish lists and support its wider objective of raising brand affinity among consumers.

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INSIGHT

When it comes to buying Christmas presents for loved ones, we know tech-gifting as a whole can often be seen as cold and impersonal in comparison to more thoughtful presents.

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IDEA

Our unique brand experience offered shoppers a new way to share the love at Christmas. Using the visual and engaging medium of GIFs to create standout and facilitate moments of togetherness through tech, we took a gift from Vodafone from cold and impersonal to thoughtful and meaningful, and helped change perceptions of the Vodafone brand.

RESULTS

3,250+ people created a GIFtag

51,500+ stand interactions

DISCOVER MORE ABOUT OUR WORK

Click on one of the case studies below to find out more