When Clarins discovered that Thermic Shocks – sudden changes in temperature and environments – were causing the premature aging of skin, they acted quickly to combat the problem with a new skincare range – Hydra Essential. It was our challenge to make Hydra Essential an essential part of women’s skincare routine.
We quickly realised that it didn’t matter how effective Hydra Essential was at overcoming the effects of Thermic Shocks because most women didn’t even know the problem existed. We needed to make them aware of it before offering a solution.
We stopped women in their tracks with the technology-first Clarins Hydration Station. Here, we educated them about the everyday threat of Thermic Shocks – and introduced Clarins secret weapon against dehydration.
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