Only 30% of UK consumers were aware Sony made smartphones, let alone some of the best in the market. Our challenge was to put the latest Sony Xperia Z3 at the top of the list for shoppers looking to upgrade their phone.
We found the normal way of trying out a new phone was, frankly, boring. Being told about the new features simply wasn’t good enough. Shoppers wanted to see how the features would elevate their everyday experiences.
We reinvented the smartphone demo experience by putting the Sony Xperia Z3 into the shopper’s world using our incredibly disruptive Sony Wheel. Our hands-on and highly innovative experience let people experience exactly how the new handset made their life better.
Reached 11m people
Positive social mentions increased by 142%
Campaign drove incremental sales of 11k, with a value of £4.3m
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