EVERYDAY EXTRAORDINARY

CHALLENGE

Only 30% of UK consumers were aware Sony made smartphones, let alone some of the best in the market. Our challenge was to put the latest Sony Xperia Z3 at the top of the list for shoppers looking to upgrade their phone.

INSIGHT

We found the normal way of trying out a new phone was, frankly, boring. Being told about the new features simply wasn’t good enough. Shoppers wanted to see how the features would elevate their everyday experiences.

IDEA

We reinvented the smartphone demo experience by putting the Sony Xperia Z3 into the shopper’s world using our incredibly disruptive Sony Wheel. Our hands-on and highly innovative experience let people experience exactly how the new handset made their life better.