Whilst people know Ferrero Rocher for its iconic but unchanged recipe of 5 layers, lingering memories of its ‘ambassador’ campaign and its place as a standard Christmas gift, they don’t think about how great it tastes. But it is the taste that really motivates people to buy and Ferrero out-performs its nearest rival. We needed people to retry Ferrero Rocher in such a way that they would genuinely appreciate its 5 distinct layers and uniquely delicious taste.
To reconsider something familiar you need to experience it in a completely new way. To appreciate a taste as complex as Ferrero Roche you need to engage as many of the senses as possible.
‘Dolce by Ferrero Rocher’ was an unprecedented, multi-sensory dining experience, where paying guests could rediscover the taste of Ferrero Rocher through five indulgent mini-desserts – each one representing an iconic layer of the product. This presented the product in an entirely unexpected, visually stunning and delicious way. Through a comprehensive amplification strategy of press, social, video content and influencer engagement we maximised the reach and impact of this amazing and award-winning experiential event.
Over 3,000 tickets sold out within 24 hours
Press and online reach of 18 million (KPI of 8.8 million)
UGC from the event generated 1.46 million impressions
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