Sony had just built the ‘World’s best camera in a smartphone’ with the Xperia Z5 – perfect for low light photos and equipped with 5x zoom and 0.03 second Autofocus. It was our job to get shoppers excited about it. But how do you showcase all these features quickly and effortlessly in the fast-paced shopper environment?
We knew our audience’s ‘pain points’ when using a smartphone camera – blurry photos, poor low light images and loss of quality with zoom. What if we created a single experience that let our audience address all of these issues for themselves, when they picked up the Z5?
We turned shoppers into players, and immersed them in a virtual waterfight that used the Xperia Z5’s impressive camera features to complete the game. Using motion-tracking technology, players attempted the best shots – whilst avoiding the waterbombs.
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