Last Christmas, Vodafone challenged us to put its products and services at the top of shoppers’ wish lists and support its wider objective of raising brand affinity among consumers.
When it comes to buying Christmas presents for loved ones, we know tech-gifting as a whole can often be seen as cold and impersonal in comparison to more thoughtful presents.
Our unique brand experience offered shoppers a new way to share the love at Christmas. Using the visual and engaging medium of GIFs to create standout and facilitate moments of togetherness through tech, we took a gift from Vodafone from cold and impersonal to thoughtful and meaningful, and helped change perceptions of the Vodafone brand.
3,250+ people created a GIFtag
51,500+ stand interactions
DISCOVER MORE ABOUT OUR WORK
Click on one of the case studies below to find out more