For their summer tour, Bounce – creator of Bounce Balls, a premium healthy protein snack – wanted to bring their new ‘stay unstoppable’ campaign to life expressing the fun and energetic nature of the brand across a number of channels with social sharing, advocacy and trial among new recruits at its core.
City living is non-stop. And while city dwellers lead stressful lives, the majority are too busy to take the all-important time out they need to recharge and feel good. And unless brands are willing to bring the break to them, they haven’t got the time (or energy) to do it for themselves.
We went on a mission to find the UK’s most unstoppable city. London, Leeds and Birmingham went head-to-head in the Bounce Zorbathon, the ultimate zorbing marathon, to see who had what it takes to #StayUnstoppable. From live tweets and Facebook updates tracking miles, to roaming sampling teams raising awareness and driving people in store, appetite for the brand was high.
1,000+ people zorbed over 6 days
Over 100 miles rolled
Over 88k bitesized samples distributed
Social reach of over 2 million
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